Does your website have a large photo or gallery of pictures that moves across the screen every three or four seconds? If your site was made in WordPress, the chances are that you have what WP calls a featured content slider. And you may love your slider, but the evidence suggests that your users don’t. […]
Did you hear the late Seamus Heaney’s reading of Beowulf on Radio 4? It sounded wonderful. I only vaguely followed the story, but that didn’t matter. It was still lovely to listen to and made me want to read it. Epics and sagas were meant to be listened to. Most weren’t written down until much […]
I’ve just had a most revealing exchange with my electricity company. They wrote asking me to read my own meter. In the block of flats where I live, this meant I would have to arrange for the managing agent to let me in to a locked room. One sentence in the company’s letter puzzled me. […]
We tend to think of consultants as people who advise us how to do things, but surely a good consultant occasionally advises you not to do something. A good lawyer will advise you not to pursue a grievance if he or she can see that it will not be worth the time or the money, […]
If anyone needed proof of the value of summarising, Yahoo’s purchase of Summly for millions of pounds is surely it. Summly is an app, created by 17-year-old Nick D’Aloisio, that uses an algorithm to provide automatic summaries of news stories found on the web. Announcing the deal with Yahoo, Nick D’Aloisio said “As we move […]