Archive

Web consultancy

What a difference “editorial” can make!

Of the three types of work that go to make a website – editorial, design and coding – editorial must come first. I would say that, wouldn’t I? But here’s a case study to show what I mean: A small charity website had grown rather haphazardly. No-one had had much time to think about it […]

How to deal with the hippo on your website

You may have a hippo problem, but not be familiar with this wonderful way of describing it. The hippo problem is where you, as a web editor, designer or content strategist, come up against the views of people who are senior to you and much better paid. HIPPO stands for the Highest Paid Person’s Opinion. […]

Content strategy needs case studies

Case studies are a vital part of your content strategy. To encourage potential clients, you need to show them what you can do, or have done. People who come to your website are looking for solutions. They don’t want to hear how brilliant you are; they want to know what you can do for them. […]

Good consultants may say No

We tend to think of consultants as people who advise us how to do things, but surely a good consultant occasionally advises you not to do something. A good lawyer will advise you not to pursue a grievance if he or she can see that it will not be worth the time or the money, […]