Category Archives: Web consultancy

The Successful Women Academy is launched

The Successful Women Academy, founder AnYes van Rhijn and expert in web content Susannah Ross

“Everything you need to be a successful woman, at your fingertips” Today sees the launch of the Successful Women Academy, the brainchild of business mentor AnYes van Rhijn. The Academy is a unique membership portal where 70+ experts in their fields will provide you not only with business skills, but also with the personal development […]

Is revamping your website like building an airport?

Not exactly, but what they have in common is that most building projects take longer and cost more than originally thought. It doesn’t have to be an extreme case, such as the new Berlin airport – nine years late and billions of Euros over budget – but even quite small website projects usually take longer […]

What a difference “editorial” can make!

Of the three types of work that go to make a website – editorial, design and coding – editorial must come first. I would say that, wouldn’t I? But here’s a case study to show what I mean: A small charity website had grown rather haphazardly. No-one had had much time to think about it […]

How to deal with the hippo on your website

You may have a hippo problem, but not be familiar with this wonderful way of describing it. The hippo problem occurs when you, as a web editor, designer or content strategist, come up against the views of people who are senior to you and much better paid. HIPPO stands for the Highest Paid Person’s Opinion. […]

Content strategy needs case studies

Case studies are a vital part of your content strategy. To encourage potential clients, you need to show them what you can do, or have done. People who come to your website are looking for solutions. They don’t want to hear how brilliant you are; they want to know what you can do for them. […]