How have charities increased donations made through their websites? Well, most made a start by putting a donate button on the home page and encouraging people to give by telling them what would be done with the money. But many have gone further and adopted a simple technique to make it easier for people to […]
I recently got lost on the website of a big company. Nothing new in that, you may say, but the irony is that this company hosts one of my websites. I was trying to do some work on the database behind the website, and the website that was supposed to take me there was so […]
Of the three types of work that go to make a website – editorial, design and coding – editorial must come first. I would say that, wouldn’t I? But here’s a case study to show what I mean: A small charity website had grown rather haphazardly. No-one had had much time to think about it […]
Helpful criticism is one of the best ways of improving someone’s writing, but how to be critical without offending? The answer for some is not to give feedback at all, which is a lost opportunity for the writer. We all tend to feel that our writing represents us and are easily wounded by someone taking […]
Where do you place your logo? The latest news from web gurus Nielsen Norman Group is that users are far more likely to remember logos in the traditional top-left position on a web page than on the right. NNg researchers tested hotel websites to see if the placement of the logo made a difference to […]