Archive

Effective writing

Beware a tangle of negatives

I came across this notice on a client’s web hosting site: You have no renewals due that are not set to auto renew Did you understand it straightaway? I had to think hard, but at least I was prepared for something like it because I was checking to see when the client’s web services were […]

When information hinders rather than helps

Helpful information is presented in the order that suits the reader, not the writer. Too often, however, writers present information in the order that suits them. The obvious examples are where the writers are worried that they may be legally challenged and put the information of least use to the reader first. Have a look […]

Take Ed Sheeran’s advice

Write as much as you can and keep writing. You’ll get better. In his interview on the BBC’s Desert Island Discs, Ed Sheeran was talking about songs, but the advice applies to any kind of writing. Too many people think they’re not writers. When faced with a report or an important letter to produce, they […]

Could Dickens help your business writing?

At the end of our Clarity training courses we give out a list of recommended reading. The idea is that people’s writing is influenced by what they read and that a dose of good fiction may counteract the corporate drivel that they are inundated with at work. I’m thinking of adding Dickens’ novels to our […]

Please, Santa, no more turd polishing

The Christmas edition of The Big Issue carries a plea from its founder-editor, John Bird, for more clarity in dealings between the public and the state. In his editorial letter to Santa, Bird says clarity in parliament and on the part of the government is in short supply. Instead, he says “One feels that turd […]