Case studies – consultancy

Public body

On behalf of Clarity, I was asked to review the website of a public body that was in a politically sensitive position. It had to present a new face to the public, and at the same time be easy for its members to use. As with many websites, it had grown in a slightly haphazard way. So my recommendations particularly focused on combining or getting rid of repetitive material, and making the look and navigation of the site the same throughout.

PR agency

This thriving public relations consultancy wanted a fresh look to celebrate their years in business. I advised them when they were developing their content strategy. My detailed review of their existing website was used to help the design of a new site and the result was a delightfully original look – nothing to do with me – with greatly improved content, for which I can claim a little credit.

Charity

A charity was thinking about having a new website. I looked at their site and suggested doing some editorial work on it before they comissioned a designer or coder to make a new one. I wrote about this in some detail in a blog post called What a difference “editorial” can make!

Media consultant

An ex-colleague wanted to change the focus of her website to emphasise the areas of her expertise that would bring in paid work, rather than the pro-bono work she had mostly been doing. I reviewed her site and suggested how she could reorganise and present the material to make it more effective: in particular, to list the specific services she offered and establish her credentials for providing them.

If you think I could help improve the effectiveness of your website or your online presence more generally, contact me to discuss your needs.