Tag Archives: Which Test Won

How to deal with the hippo on your website

You may have a hippo problem, but not be familiar with this wonderful way of describing it. The hippo problem occurs when you, as a web editor, designer or content strategist, come up against the views of people who are senior to you and much better paid. HIPPO stands for the Highest Paid Person’s Opinion. […]

Another annoying website feature

Does your website have a large photo or gallery of pictures that moves across the screen every three or four seconds? If your site was made in WordPress, the chances are that you have what WP calls a featured content slider. And you may love your slider, but the evidence suggests that your users don’t. […]