If writers produce good copy, whether for a book, an article or a website, it’s probably because they spend more time editing and polishing their draft, and less time writing it. A draft should be written quickly, as fast as possible. It needn’t be very good; in fact it shouldn’t be. If you try to […]
Case studies are a vital part of your content strategy. To encourage potential clients, you need to show them what you can do, or have done. People who come to your website are looking for solutions. They don’t want to hear how brilliant you are; they want to know what you can do for them. […]
Putting away winter clothes and getting out summer things makes me think, yet again, that I must get rid of some. Everything I don’t wear makes it harder to find the thing I want. It’s the same with a website: every extra page or bit of information means work for you to manage and makes […]
In my campaign against websites that force you to do things you don’t want to do (see “Don’t make me …”), I’ve found yet more evidence that compulsion is counter-productive. The most obvious thing these websites force you to do is to set up an account, whether you are a long-standing customer or just want […]
When I came across VSRE, Very Short Reply Expected, I thought it rather a good idea. It was started by Panayotis Vryonis and generated pages of discussion as to how to control the volume and length of emails that threaten to overwhelm us. The idea is that if you receive an email marked VSRE, you […]