The three case studies I’ve written about – eating more eggs in Malawi, reducing obesity in South-East England and reducing the demand for bushmeat in Kinshasa – were just a few I learned from at the World Social Marketing Conference last month. A lesson that came through loud and clear from several speakers was the […]
Category Archives: Social marketing
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Oct
Oct
Several species of wild animals in central Africa are in danger of extinction, largely because they are being killed in increasing numbers for their meat. Animals such as monkeys, wild rats, small antelopes and porcupines are traditional food in the Democratic Republic of Congo and the tradition has continued as people move into the cities. […]
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Oct
Oct
Everyone knows when they are overweight, don’t they? Everyone knows why they should avoid obesity and how to do it, don’t they? Well, the evidence is that they don’t. One area with a high rate of obesity, Medway in South-East England, took on the challenge and brought in the social marketers. As good social marketers, […]
18
Oct
Oct
If certain foods are so obviously good for you, why aren’t you eating them? This is the kind of question that social marketing tries to answer. By the way, I’m not an expert, just a former journalist who finds the topic important and fascinating. Putting up posters or reciting slogans saying “Eat more eggs” might […]
Just to remind you, my definition of social marketing is marketing that seeks to persuade people to do things that benefit themselves and others, and uses scientific and social research to understand why they don’t. So why do people put untreatable bits and pieces down the loo? First it’s a habit. We have got used […]
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