Web writers are constantly telling people what to do. It’s their job to write instructions to help users to find what they want on websites. So why don’t web writers give more thought to the words they use? A colleague recently struggled with the instructions on a pot of paint. Yes, it seems we do […]
Author Archives: Susannah
With all the fuss surrounding Facebook and the security of our data, it’s worth looking at a small part of the story – the contact form. Why is it there ? Many websites have contact forms just because they can, or rather because the person who made the site wants to show what he or […]
Why do we tend to trade with our neighbours rather than people on the other side of the world? This question was asked in a recent documentary about trade on BBC Radio 4. The answer seems obvious: it’s more expensive to carry goods a long distance than a short one. Yet that argument has been […]
Almost certainly yes, when it comes to matters of life and death. Following the Grenfell Tower fire, building regulations have come under scrutiny, especially where they deal with combustible materials. Until recently, materials were described as combustible or non-combustible, according to the Fire Protection Association’s managing director, Jonathan O’Neill. In other words, they either burned […]
Write as much as you can and keep writing. You’ll get better. In his interview on the BBC’s Desert Island Discs, Ed Sheeran was talking about songs, but the advice applies to any kind of writing. Too many people think they’re not writers. When faced with a report or an important letter to produce, they […]