If certain foods are so obviously good for you, why aren’t you eating them? This is the kind of question that social marketing tries to answer. By the way, I’m not an expert, just a former journalist who finds the topic important and fascinating. Putting up posters or reciting slogans saying “Eat more eggs” might […]
Author Archives: Susannah
Just to remind you, my definition of social marketing is marketing that seeks to persuade people to do things that benefit themselves and others, and uses scientific and social research to understand why they don’t. So why do people put untreatable bits and pieces down the loo? First it’s a habit. We have got used […]
17
Oct
Oct
What has this horrible stuff got to do with social marketing? This is what’s left after sewage has been treated at my local sewage plant. You’re lucky you can’t smell it. It has been squeezed dry to make it cheaper to transport. It’s going to landfill. It’s going to landfill because of the things in […]
07
Jul
Jul
I’ve just had a heartstopping moment. Not the end of the world, but shocking to someone who prides herself on being accurate with words and web content. If you write your own copy, do you ask someone else to look at it before you publish? You should. We all should: no-one is immune from word […]
28
Mar
Mar
“Everything you need to be a successful woman, at your fingertips” Today sees the launch of the Successful Women Academy, the brainchild of business mentor AnYes van Rhijn. The Academy is a unique membership portal where 70+ experts in their fields will provide you not only with business skills, but also with the personal development […]