Another basic mistake websites make

Why do so many websites fail to tell me what I want to know? A friend recommended we meet at a certain restaurant, so I looked it up. The website had an attractive design and friendly information about who runs it and what they serve. But I needed to know whether I could get there easily. There was the address, but could I find a map or directions? I could not.

Make sure your site answers the simple practical questions that your users ask.

Another example: an agency I know put up a website they were still working on, in itself a mistake. It’s so tempting when you have a lovely new design to want to show it off. Nice photos, amusing design, some bits of information, but could I find the contact details? I could not.

Actually, that all amounts to three basic mistakes:

  1. If you want people to come to you, tell them how to get there.
  2. If you have a new design, resist launching the website till everything’s ready.
  3. If you want people’s business, make sure they can get hold of you whatever the state of your website.

Share this: