Why do so many websites fail to tell me what I want to know? A friend recommended we meet at a certain restaurant, so I looked it up. The website had an attractive design and friendly information about who runs it and what they serve. But I needed to know whether I could get there easily. There was the address, but could I find a map or directions? I could not.
Make sure your site answers the simple practical questions that your users ask.
Another example: an agency I know put up a website they were still working on, in itself a mistake. It’s so tempting when you have a lovely new design to want to show it off. Nice photos, amusing design, some bits of information, but could I find the contact details? I could not.
Actually, that all amounts to three basic mistakes:
- If you want people to come to you, tell them how to get there.
- If you have a new design, resist launching the website till everything’s ready.
- If you want people’s business, make sure they can get hold of you whatever the state of your website.