How would you feel if you were asked to bake a cake using one spoon, a bowl and no measuring scales? Writing isn’t quite as difficult as that, but it’s worth remembering that when you write you are working with just words, less than 10% of the tools of normal communication. You can’t see your […]
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Whatever your views on Michael Gove’s Ditchley lecture last weekend, the bit that pleased me was his inclusion of writing training in the list of measures needed by the civil service. Mr Gove, the minister responsible for the civil service and previously responsible for education, said: “We know already from evidence of what works in […]
Confusion for me this morning on reading a newspaper headline about the coronavirus: “China coronavirus cases might have been four times official figure”, according to a study in Hong Kong. What? Are they saying that the Chinese have saved thousands of lives by some kind of intervention we haven’t heard about? That doesn’t seem to […]
Writing tips seem trivial when we’re in a worldwide pandemic. However, as many of us can’t work in the usual way, the lockdown does give us an opportunity to do some virtual gardening. So here are three tips for tidying up your website: 1. Cut the verbiage a. Take a figurative pruning knife to your […]
I came across this notice on a client’s web hosting site: “You have no renewals due that are not set to auto renew” Did you understand it straightaway? I had to think hard, but at least I was prepared for something like it because I was checking to see when the client’s web services were […]