The modules focus on writing, but go well beyond writing good copy on a page. For me, writing includes organising information, layout, navigation, visual presentation and search engine optimisation (SEO).

Each module lasts between one and one-and-a-half hours. They can be combined into half-day, one-day and two-day courses.

  1. What users expect

    Start by thinking what users want and how they behave. See what that means for writers.

  2. Making pages scannable

    Lay out your text carefully and write good headings, subheadings and bullet points, to make your pages easy to scan.

  3. Organising information

    The way you organise your information – divide it into categories and label them – is crucial to ensuring that users can find what they want.

  4. Writing headlines and summaries

    Lead your users to what they want by writing informative headlines and summaries that save them wasting time reading unnecessary text.

  5. Writing good links

    Links are the defining characteristic of the web. They need a lot of thought if your navigation is to be easy to understand and the user's journey smooth.

  6. Writing clear, concise copy

    Rewrite long-winded paragraphs that put your users off and obscure your message.

  7. Presenting information visually

    How to combine text with images, video, maps, charts etc. to make it easy for users to get what they want, quickly.

  8. Writing for search engines (SEO)

    Many users will come to your website via a search engine. You need to use the words and phrases that searchers use, and structure your pages to make them easy for search engines to find.

  9. Blogging and tweeting

    Spread your message through social media and increase your chances of being found on the web.

If you would like me to tailor a course for you, contact me.

Web writing courses

Sample course

Web writing videos

Individual coaching

Case studies