The modules focus on writing, but go well beyond writing good copy on a page. For me, writing includes organising information, layout, navigation, visual presentation and search engine optimisation (SEO).
Each module lasts between one and one-and-a-half hours. They can be combined into half-day, one-day and two-day courses.
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What users expect
Start by thinking what users want and how they behave. See what that means for writers.
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Making pages scannable
Lay out your text carefully and write good headings, subheadings and bullet points, to make your pages easy to scan.
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Organising information
The way you organise your information – divide it into categories and label them – is crucial to ensuring that users can find what they want.
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Writing headlines and summaries
Lead your users to what they want by writing informative headlines and summaries that save them wasting time reading unnecessary text.
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Writing good links
Links are the defining characteristic of the web. They need a lot of thought if your navigation is to be easy to understand and the user's journey smooth.
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Writing clear, concise copy
Rewrite long-winded paragraphs that put your users off and obscure your message.
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Presenting information visually
How to combine text with images, video, maps, charts etc. to make it easy for users to get what they want, quickly.
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Converting print documents to web pages
Web pages need to be structured differently from printed documents, so that they work in a non-linear medium.
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Writing for search engines (SEO)
Most users will come to your website via a search engine. You need to use the words and phrases that searchers use and structure your pages to make them easy for search engines to find.
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Blogging and tweeting
Spread your message through social media and increase your chances of being found on the web.
If you would like me to tailor a course for you, contact me.
